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Marketing – A Needle in a Stack of Needles

Did you ever stop for a minute and think about all the different types of marketing available to you and your company? There are dozens and dozens, each with their unique selling point and characteristics. It is harder than ever to be original with your branding due to the sheer volume of products and services out there. Here we will take a closer look at just a few of the most popular types of marketing, so you can get an idea of which model would best suit your brand, product, or service.

Types of Marketing – Which One is Best for You?

Before we start, try typing the word ‘marketing’ into Google and seeing how many search results you get. More than likely, millions. With so many marketing strategies to choose from, how do you know which will give you the most bang for your buck? Let’s start by getting to grasp with the most common and unavoidable types of marketing:

Online marketing – Using the internet as a means of selling your product is the fastest-growing type of marketing and advertising. Companies offering online marketing in Central Coast can help you grow your business by appealing directly to your customer base. Using social media platforms such as Facebook and Instagram can significantly increase your company’s potential to reach their target audience.

Above the Line Marketing – This type of marketing uses mass media to market to the general public, ensuring a broad audience is reached. Think of coca-cola. Even if you hate the stuff, you have to agree their marketing strategy is impressive. Between 2015-2020 they spent an average of 4 billion USD on advertising.

Below the Line Marketing – The opposite of above the line marketing, BTL targets a more specific audience by appealing to a smaller target audience.

This audience could be targeted due to their:

  • Gender
  • Age
  • Location
  • Occupation

Below the line marketing includes examples such as telemarketing, packaging, personal selling and sales promotion.

Consumer marketing – This is marketing at its most effective. Consumer marketing means marketing directly to consumers. It is by far the most commonly seen type of marketing, found online and offline, in shops billboards and even in public toilets.

Professional Advice

With so many types of marketing available, make sure you get a professional opinion from a non-biased adviser who can set you in the right direction towards mastering your company’s potential.

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